Artificial Intelligence (AI) has become a buzzword in society, particularly with the widespread attention garnered by advanced AI platforms like ChatGPT in recent years. However, even before AI became a household term, it was already embedded in the fabric of ...
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Google Ads Streamlines Attribution Models: What to Know Thyposts
Raja
Google is constantly pushing toward more automation and less advertiser autonomy on its platform. Many times, this push for the adoption of newer, more “simplified” features means the discontinuation of older ones that everyone is used to. One of the ...
Easy Guide to Offline Conversion Tracking in Google Ads Thyposts
Raja
Tracking conversions is both a necessity and a challenge. Recent developments in the digital ecosystem, such as the iOS updates, particularly Safari’s Intelligent Tracking Prevention (ITP) and Enhanced Tracking Protection (ETP), along with the ongoing debate surrounding cookie deprecation, have ...
4 Genius Ways to Drive More Calls from Google Ads Thyposts
Raja
Getting calls for your business is extremely important for growth, especially for businesses heavily dependent on phone-based inquiries. And if you’re running Google Ads to get your business in front of new customers, you may be wondering how you can ...
Google Ads Location Targeting: 5 Big Mistakes to Avoid Thyposts
Raja
It can be challenging for local businesses to break through and get found–particularly online. Local SEO has grown in importance over the past few years for businesses who want to dominate the SERPs within a particular city or region. But ...