Some agencies manage to build a steady client base that strengthens over the years, while others ride roller coasters and eventually close up shop. What’s the difference? Client relationships. Strong client relations make for greater success with projects and campaigns, ...
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How to Do Keyword Mapping for SEO (+Free Template) Thyposts
RajaWhether you’re a marketer or small business owner, you’re likely at least tangentially familiar with the concept of keyword research. Through the lens of search engine optimization (SEO), keyword research is the practice of identifying keywords related to your products ...
The 13 Best Free PPC Tools to Save You Time, Money, & Sanity Thyposts
Raja“It takes a village” is probably a saying that comes to mind when you think back to how your business or agency started. You likely leaned on friends, teammates, and other resources to bring your business’s vision to fruition. PPC ...
The 8 Best Lead Generation Ideas from Marketing Experts Thyposts
RajaThe vast majority of marketers say generating leads is their number one priority. Know what that means? Many smart people are out there fighting to attract the leads you need to convert. We’ll need to think big to win that ...
11 Tricks to Get the Click: How to Write Exceptional PPC Ads Thyposts
RajaPPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can bog down your Quality Score which will hike up your ad costs. That’s why ...
14 Expert Ideas for the Best Local Marketing Strategy in 2024 Thyposts
RajaLocal marketing is important for any business—whether you’re a mom-and-pop with a storefront downtown or a large national franchise. You want to get seen and found by people looking for your products or services, which they’re often searching for locally. ...
How to Use Search Audiences in Google Ads to Lower Costs Thyposts
RajaAudiences are one of my favorite topics when it comes to paid advertising. I’ve always been a huge fan of how useful they can be when trying to optimize campaigns to reach the right group of folks. But one thing ...
17 Content Distribution Strategies to Try in 2024 Thyposts
RajaCreating content is great, but it’s only the first step in your marketing strategy. When you write articles, put together reports, or record videos, you need to make sure you promote them effectively, too. That means testing out new content ...
50+ Free & Creative April Marketing Ideas (With Examples!) Thyposts
RajaIt’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. ...
31 Best Giveaway Ideas (+Tips to Make Them Successful) Thyposts
RajaHere’s a hill I’m dying on: giveaways are one of the most versatile and efficient marketing strategies available. They work on any channel, are easily scalable to your budget, and create their own buzz (we all love free stuff!). But ...